OFFF Italia Review

Digital Design Days Conference – Milan 2017

I never stop wondering how and what will be the next evolution of Designers. New technologies bring to new needs. Old jobs are easily replaced by new ones. So, everything is based on the time-frame of the demand change. Fast thinkers with good intuitions succeed and those who are flexible can better welcome new working methods.

In short, you need to speed up and never over-evaluate your work. I found a key phrase that I always repeat into my mind: “Ok, well done. Now, make it better.” This simply explains how the popular phrase “Stay hungry, stay foolish” turned Mister Jobs into one of the greatest creative minds of all times and better introduce why attending to the Digital Design Days Conference 2016 is worth the trip to Milan. Here there are some tips which can improve your creative thinking:

Design is not where you take things from. It is where you take things to.

A good way to design, unless you are a genius, is to copy. Vasava made it clear. Most of the things we design are already on the market. So, the challenge is to gather inspiration from something which was previously made and then change it into something new which always fits our specific consumer needs. We constantly need to learn from someone else experience.

Build your creative muscle

Media Monks, international award-winning digital company, structures its production into several departments, working with Sprints on all project phases, from concept to release. In such a structured environment, each department needs a constant update and internal experimental projects are launched in order to respond to this demand. Off course this can not be realistically applied to all contexts, but investing on your creativity is a fundamental element to build great digital products.

Design economy

Stefano Scozzese – designer and founder at ScozzeseDesign, lead company of worldwide celebrities websites – stepped into the stage with a great speech about “design economy” and how budget constraints can influence the ending result of our work. He started by questioning:

“Today, you can meet a lot of successful companies, but probably the bumping question in your head is: how did they start all this?”

Here are a couple of insights to keep in mind:

  • Build credibility. Your quotation is the trailer of your project, not a price list.
  • Team up with your client. Do not sell your products. Sell the client’s products.
  • Be your client’s pusher. Your client will have several needs. Just be at his/her back and call.